Slots

MegaWin, a gambling company, aims to attract an unexplored audience segment - women - through a specially designed marketing campaign for March, "Women's Month."

For Luiza, the owner of the BrightSpark agency, Dana, an advertising expert, and Ana, a young aspirant, MegaWin is the big chance to solidify their small startup.

Amid heated discussions about empowerment and feminism, a collaboration with Carina, a successful influencer and online community creator, and an unexpected perspective, the campaign promises a "community that inspires."

For these three women, its success represents the thin line between triumph and collapse.

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By: Ioana Sileanu
With: Andreea Bolovan, Alina Mișoc, Denisa Tudora, Cristina Bordeanu

Directed by: Mihai Lukács
Scenography and costumes: Oana Maria Pop
Light design: Cătălin Filip
Music: Emil Gherasim
Translation in Hungarian: Seprődi Attila

Producers: Reciproca and Tranzit Foundation

ℹ️ The play will be performed in Romanian with subtitles available in Hungarian and English.

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"Slots" explores, with sarcasm and dark humor, how the gambling industry tries to attract a female audience through targeted campaigns under the guise of feminism.

The show fictionalized real campaigns, revealing the subtle and manipulative mechanisms companies use to turn "empowerment" into a tool for capturing a profitable clientele.

In recent years, we have witnessed an increase in marketing campaigns and strategies by major gambling companies aimed at attracting women to casinos.

These campaigns exploit feminist messages and values, attempting to associate women's decision-making power and financial independence with gambling, which often leads to addiction and vulnerability, increasing the risk of poverty and social exclusion.