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The Dacians were the first to watch films at the Transilvania IFF

The Dacians were the first to watch films at the Transilvania IFF

The mysterious apparition of a monolith disturbs the quiet existence of a Dacian community in the image campaign for the 20th edition of the Transilvania International Film Festival (July 23-August 1, 2021). The promo clip, signed by the British-Romanian duo Anton and Damian Groves and based on a concept created by the festival team, re-enacts man’s bizarre first encounter over 2000 years ago with the fascinating world of cinema on the very location where the city of Cluj-Napoca hosts the festival nowadays. The image campaign is launched around special day in the history of the Transilvania IFF: on June 3, 2002 the official opening of the first edition took place.

“For the video campaign of the 20th edition, we thought of revisiting TIFF’s origins, but instead of returning to 2002 Cluj-Napoca, a glitch sent us 2002 years back to Napoca,” says Transilvania IFF Artistic Director Mihai Chirilov.

“It’s a time of re-writing history (the kind that historical films have always been doing anyway), and since any kind of time travel invites anachronism, we dared to imagine a different, more playful, cinephile beginning to the festival: an ancient origin story of the kind Romanians tell themselves, but with Dacians eating popcorn out of Hungarian kürtőskalács while watching Sergiu Nicolaescu’s 1966 The Dacians projected on the mysterious alien monolith borrowed from Kubrick’s  1968 2001: A Space Odyssey. It’s our own way of saying that TIFF itself landed like a UFO in the Cluj of 2002.”